By sponsoring an event, a business helps a promoter to finance an event, which, in return, gives the sponsor's business more visibility and helps it to promote its goods and services to the public. This collaboration can, however, require the parties to agree to different terms that will govern their contractual relationship. This template sets out the legal, financial and operational framework of such an agreement.

This template can be used by any business that seeks corporate sponsorship for a public event that it has planned and organized. Whereas the sponsor seeks to promote its products and/or services and gain visibility among the people participating in this event. 

0.00 INTERPRETATION
0.01 Definitions
0.01.01 Activities
0.01.02 Agreement
0.01.03 Best Efforts
0.01.04 Breach
0.01.05 Change in Control
0.01.06 Confidential Information
0.01.07 Encumber or Encumbrance
0.01.08 Event
0.01.09 Event of Default
0.01.10 Force Majeure
0.01.11 Fundamental Provisions
0.01.12 Intellectual Property
0.01.13 Law
0.01.14 Legal Representatives
0.01.15 Ordinary Course of Business
0.01.16 PARTY
0.01.17 Person
0.01.18 Prime Rate
0.01.19 Related Person
0.01.20 Subsidiary
0.02 Precedence
0.03 Jurisdiction
0.03.01 Governing Law
0.03.02 Non-Compliance
a) Severability
b) Substitute Provision
0.04 Miscellaneous
0.04.01 Cumulative Rights
0.04.02 Dates and Time
a) Time of the Essence
b) Computation of Time
c) Delays
0.04.03 Financial References
0.04.04 Cross-References
0.04.05 Gender and Number
0.04.06 Headings
0.04.07 Presumptions
0.04.08 Knowledge
0.04.09 Approval
0.04.10 Accounting Standards
1.00 PURPOSE
1.01 Legal Transaction
1.02 Conditions
1.02.01 Required by PROMOTER
1.02.02 Required by SPONSOR
1.02.03 Election
2.00 CONSIDERATION
2.01 Financing
2.01.01 Base Amount
2.01.02 Adjustment
2.02 Resources
2.03 Gratuities
2.04 Advertising
3.00 TERMS OF PAYMENT
3.01 Schedule
3.02 Location
3.02.01 Principal Place of Business
3.02.02 Change of Address
3.03 Interest
3.04 Loss of Term
3.05 Indemnity
4.00 SECURITY
4.01 In Favour of the PROMOTER
4.02 In Favour of the SPONSOR
5.00 MUTUAL REPRESENTATIONS AND WARRANTIES
5.01 Status
5.02 Authority
5.03 Binding Agreement
5.04 Canadian Resident
5.05 Commission
5.06 Insurance
5.07 Nominee
5.08 Fundamental Provisions
5.09 Disclosure
5.10 Legal Proceedings
6.00 REPRESENTATIONS AND WARRANTIES OF THE PROMOTER
6.01 Status
6.02 Authority
6.03 Binding Agreement
6.04 Canadian Resident
6.05 Commission
6.06 Insurance
6.07 Nominee
6.08 Fundamental Provisions
6.09 Disclosure
6.10 Legal Proceedings
7.00 REPRESENTATIONS AND WARRANTIES OF THE SPONSOR
7.01 Status
7.02 Authority
7.03 Binding Agreement
7.04 Canadian Resident
7.05 Commission
7.06 Insurance
7.07 Nominee
7.08 Fundamental Provisions
7.09 Disclosure
7.10 Legal Proceedings
8.00 MUTUAL DUTIES AND OBLIGATIONS
8.01 Confidential Information
8.01.01 Undertaking
8.01.02 End of Agreement
8.02 Insurance
8.02.01 Insured Risks
8.02.02 Amount of Coverage
8.02.03 Issuer
8.02.04 Additional Named Insured
8.02.05 No Limitation
8.03 Indemnification
8.03.01 “Loss”
8.03.02 Scope
8.03.03 Procedure
8.03.04 Deductible
8.03.05 Limitation on Claims
8.04 Disclosure of Agreement
9.00 DUTIES AND OBLIGATIONS OF THE PROMOTER
9.01 Organization
9.02 Best Efforts
9.03 Exclusivity
9.03.01 Competitors
9.03.02 Solicitation
9.04 Visibility
9.04.01 Status
9.04.02 Assignment
9.04.03 Logo
9.04.04 Promotion by SPONSOR
9.04.05 Advertising Program
9.05 Gratuities
9.05.01 Seats
9.05.02 Other Gratuities
9.06 Promotional Activities
9.07 Conduct
9.08 Liability
9.09 Right of First Refusal
10.00 DUTIES AND OBLIGATIONS OF SPONSOR
10.01 Identification
10.02 Publicity
10.02.01 Advertising Supplement
10.02.02 Advertising Space
10.03 Promotional Activities
10.03.01 General Public
10.03.02 Employees
10.03.03 Promotional Space
10.04 Conduct
10.05 Confidentiality
10.06 Waiver
11.00 SPECIAL PROVISIONS
11.01 Assignment
11.01.01 Prohibition
11.01.02 Effect of Breach
11.01.03 Exception
11.02 Force Majeure
11.02.01 No Default
11.02.02 Duty
11.02.03 Rights of Other PARTY
11.03 Relationship
11.03.01 Independent Contractors
11.03.02 No Control over Performance
11.03.03 No Authority to Bind
11.04 Further Assurances
11.05 Other Remedies
11.05.01 Election
11.05.02 No Limitations
11.06 Prescriptive Period
11.07 Intellectual Property
11.08 Right to Reproduce
11.09 Pre-Incorporation Agreement
12.00 GENERAL PROVISIONS
12.01 Notice
12.02 Dispute Resolution
12.02.01 Good Faith Negotiations
12.02.02 Mediation
12.02.03 Arbitration
a) Notice
b) Reply
c) Appointment of a Third Arbitrator
d) Subcontracts
e) Confidentiality
f) Hearing
g) Ruling
h) Costs
i) Supplementary Rules
12.03 Election
12.04 Counterparts
12.05 Amendment
12.06 Non-Waiver of Rights
12.07 Electronic Transmission
12.08 Language
13.00 TERMINATION
13.01 Mutual Consent
13.02 Unilateral Termination
13.03 Without Notice
13.03.01 By the PROMOTER
13.03.02 By the SPONSOR
13.04 Prior Notice
13.05 Change in Control
13.06 Effect of Termination
13.06.01 Discharge
13.06.02 Return
13.06.03 Denial
14.00 EFFECTIVE DATE
14.01 Retroactive
14.02 Upon Execution
14.03 Deferral
15.00 DURATION
15.01 Initial Term
15.02 Renewal
15.02.01 First Renewal
15.02.02 Subsequent Renewals
15.03 Continued Effect
15.04 Non Renewal
16.00 SCOPE


SCHEDULE A – EXCERPT OF A RESOLUTION OF PROMOTER
SCHEDULE B – EXCERPT OF A RESOLUTION OF THE SPONSOR
SCHEDULE 0.01.08 – EVENT SPECIFICATIONS
SCHEDULE 2.02 – EQUIPMENT LIST
SCHEDULE 2.04 – ADVERTISING ON CERTAIN PRODUCTS
SCHEDULE 9.04.05 – ADVERTISING PROGRAM